Trendy and entertaining design
In its journey towards building an entertaining brand identity that is distinctive in the banking industry, American Express desired to reflect this kind of a change to its digital identity as well. To this end, we designed a website to integrate this desire of American Express into a new digital presence in the most proper way. We have maintained the entertaining spirit created by the new identity, using trendy elements that evoke a refreshing feel in our design. We also created an informative section, using icons as an easier way for CTA or menus that follow users to simplify user experience.
Global brand identity, local user experience
The information architecture of American Express has an effective foundation that values the user. We cemented this foundation with perfect navigation so that visitors can find what they are looking for easily. The new American Express Turkey website that we created in association with American Express Global and Garanti Bank marks a unique work that remains true to the brand's global identity, while being localized in a way that addresses the requirements posed by local dynamics.
To rediscover the American Express web site with its new look visit www.americanexpress.com.tr