ux and ui process of
After a comperehensive strategic brand positioning efforts and UX design process, Volkswagen’s new, pixel perfect web site for passenger cars is implemented with a responsive design. Web site projects lifestyle of brand’s personas. It follows latest design and marketing tehcnologies trends.
visual & ux: designing
an enveloping, dynamic space
With dynamic spaces and trendy design components, web site reflects Volkswagen’s prestigious and warm brand identity.
the challenge: creating
a premium experience and
Web site’s main strategy is ‘giving most useful information in the most favorable way’. All UX and UI design process’ performed to face this challenge and make the projected dream happen.